• Market Needs Analysis
• Market Surveys
• Satisfaction Surveys

• Competitive Intelligence
• Pricing Analysis

• Market Plan Development
• Website Development
• Media Planning

• Software Development
• Event Planning

• Integrated Marketing Communication

• Direct marketing
• Email marketing
• eCommerce
• Search engine marketing

• Catalog distribution
• Promotional advertising
• Public Relations
• Trade show coordination

Strategic planning, tactical administration, marketing process development and integrated marketing/sales program for this prestressed concrete manufacturer. Fabcon, an ISO 9001 registered manufacturer, produces and installs precast concrete wall panels throughout the Midwest and Eastern United States and Canada from production facilities in Indiana, Minnesota, Ohio and Pennsylvania for customers such as Target, Home Depot, Lowes and Wal-Mart.

• Implemented the customer relationship management (CRM) module of the corporate ERP system from IFS
• Designed and developed online project management portal showing detailed project history dating back to 1971
• Developed integrated marketing communication program coordinating print, direct and broadcast
• Developed the sales intranet as a centralized source for managing sales contacts, competitive intelligence, marketing communication, media assets and the collected sales force knowledge base.
• Created business activity monitoring (BAM) dashboard to graphically display key performance indicators (KPI’s)
• Developed an industry-specific trade-oriented Web site using open source applications
• Created telesales and lead management program to stimulate sales activity with low-frequency customers.
• Created customer segmentation program providing multi-tiered loyalty incentives
• Report mining, data migration and systems integration for the corporate ERP/CRM system
• Created coordinated lead management system
• Performed many “magic tricks” to solve the technical issues facing other departments.

Marketing and Operations Management Services

• TOSHIBA BUSINESS SOLUTIONS - Stringer Business Systems
  Market Development program development for business machines distribution division of major electronics manufacturer
• PROJECT MANAGEMENT INSTITUTE – MN CHAPTER – Director of Marketing
  Event marketing coordination for MN chapter of international project management certification organization
• MIDWEST TECHNICAL SALES – Operations Manager
  Business process and marketing program development for data storage vendor
• GARLOCK EQUIPMENT COMPANY
  Market research and planning for roofing equipment manufacturer
• GLOBALSERVE INTERNATIONAL – Direct Marketing Manager
  Direct Marketing program development for B2B supply chain managed service provider
• CUMMINS POWER GENERATION
  Software testing and editing for electrical generator manufacturer
• VIRTUALFUND – B2BXCHANGE.COM – Product Marketing Manager
  Strategic planning and Web marketing planning for business-to-business Internet portal
• ANDERBERG-LUND PRINTING COMPANY
  Integrated marketing communication planning and execution for print services company
• SYMETRÌQ
  Strategic planning, copywriting and collateral development
  for IT managed services provider.
• ENVIRONMENTAL GRAPHICS
  Catalog design and copywriting for both online and offline
  catalog publications for large-format printing company.

Developed two direct marketing channel support programs for manufacturing company. Implemented database marketing initiatives for Toro corporate and 63 independent channel partners. Integrated promotional efforts with divisional CRM system. Created a full-service marketing agency with ROI / P&L responsibilities. Developed processes for effective list management, lead management and owner recognition

Complete online marketing program for corporate reward and recognition unit of the Hallmark Internet Commerce group. Developed competitive intelligence (CI) process. Created online marketing programs included direct email marketing, affiliate channel sales program and search engine visibility. Developed ROI model. Established data model for promotion tracking. Created workflow models for marketing functions. Technical liaison between Marketing and IT.

Managed software development project for knowledge management application service provider (ASP).

• Developed business use cases to justify marketing and financial projections.
• Developed marketing materials and campaign schedules.
• Conducted primary and secondary market research to determine customer product needs.
• Created customer use cases for market focus.
• Developed competitive intelligence (CI) program.
• Incorporated research findings into product development schedule.
• Performed testing and usability studies.
• Developed bug tracking database.
  

• Developed the corporate Web site and the intranet.
• Performed search engine optimization and positioning.

• Introduced efficiencies that reduced operating costs by $50,000 annually.
• Created database routines to automate telemarketing campaigns.
• Streamlined daily operations to be more flexible, accurate and efficient.
• Replaced manual and DOS-based systems with an automated GUI environment.
• Established report-mining procedures.
• Created electronic document routing and retrieval systems.
• Administered a Windows network with Exchange server

Provided small office technical support. Performed end-user installation, training and troubleshooting as well as in-house and field operations support. Developed database tracking programs and inventory management system.