I created this media calendar as a integrated
communications tool. I coordinated the placement of direct
mail, press releases and print advertising to correspond
with major trade shows.
Items of Note
I developed ROI calculations for each promotional event.
* For
best viewing: Windows - right-click the download icon and select "Save
Link As..." (Netscape) or "Save Target As..." (IE/AOL) Mac - hold down mouse button over the download icon and select
"Save this Link As..." (Netscape) or "Save Target As ..."
(IE/AOL).
