Marketing plan introducing a repositionable railing system to markets outside of the roofing contractor industry.

This plan incorporates both primary and secondary research to reposition the RailGuard as a versatile restraint system in a industries such as MRO, Safety, Construction, Manufacturing, Transportaion and Food Processing Plants.

This study uses conservative projections to suggest that this product can realistically expect to increase sales to five times current volumes.

Garlock developed the Railguard passive restraint system for use by roofing contractors. They were surprised to find that most of their customers were in industries that were not serviced in their current distribution model.