- This is an entire program involving sales management,
sales representatives and sales support staff.
Field Instructions
Sales managers received this instruction sheet to guide
them in the distribution of the leads.
Distribution Summary
Sales managers received this snapshot of each campaign.
It gave them an overview of our marketing activity and allowed
them to better plan the time of their sales staff.
Distribution Tally
Sales managers used the distribution tally as a personal
reminder of the number of lead sheets each account manager
received. This allowed them to accurately know what portion
of the lead sheets they received.
Lead Feedback
Sales representatives received one lead sheet for each mailing
recipient. They simply filled it out with a pen in the field
for each lead they contacted and faxed it back to Toro. |
