• This worflow series allowed us to accurately know the status of any campaign, from initialization to final accounting.

Campaign Worksheet
This campaign worksheet is a document that gives anyone a single point of reference for every aspect of the campaign. It summarizes the campaign, defines its workflow, names the participants, provides links to support collateral, gives a bar-graph time line and provides detailed descriptions for each step in the workflow.

Merge Letter
This letter series went to both owners of the Toro Dingo. It followed a format consistent with this piece. It was accompanied by a sell sheet.

• This letter was customized to the recipients to speak to their interests, either as end users or as rental equipment owners.
• The sell sheet was perforated with a 3-hole punch with instructions to save these sheets for future reference.
• We sent this mailer flat (no folding) to make it easier to save the sell sheets.

Questionnaire
This telephone survey asked campaign recipients for their opinion regarding the effectiveness of a recent direct mail campaign.

• This survey is designed to quickly gather the important information and to cause the recipient a minimum amount of disturbance.

Accounting
We tracked the effectiveness of each campaign. We also kept a master ledger to show overall effectivenes. Attempts were made to correlate buying patterns with promotions, but this is a difficult thing to accomplish in a distributor sales channel.